Today’s call focused on AVA’s positioning, community growth strategy, influencer and podcast outreach, monetization opportunities, and partnership progress.
We aligned on positioning AVA around advocacy, accountability, and its human-centric approach, while being thoughtful about how we communicate differences with competitors. We also discussed scaling the community toward 10,000 families, with transparency and trust as key elements of the growth strategy.
On growth, influencer and podcast outreach is progressing, with the final influencer profiles under review and podcast outreach moving forward. We also discussed long-term LTV, influencer affiliate structures, and the tracking infrastructure needed to support the program.
We also reviewed partnership progress with Civics Unplugged and Boost, along with the 90-day roadmap and milestones that will guide the next phase through December.